The brief
Cup profile, grind, format, volume and the market you sell into, agreed before a single bag is bought.
Written spec · agreed both sides
Your brand on the bag. Our ledger behind it.
Cafés, roasters, hotels and resellers anywhere in the world can carry their own Ethiopian coffee. We find the lot, grade and cup it at origin, roast it, put your name on it and send it to you.
Your logoYour designYour brand
The lot
We shortlist real lots from vetted exporters against your brief, and hand you the ledger entry behind each one.
Vetted exporters · documented lots
The cupping
Graded and cupped by Q-graders at our origin lab. You receive the signed score sheet, not an adjective.
Q-graded at origin · score sheet signed
The roast
Sample roasts go back and forth until the profile is yours. Then it is locked, and it repeats batch after batch.
Sample roasts · profile locked
The brand
Identity, artwork and packaging built for the market you sell in, carrying the label detail your customs authority will ask for.
Artwork · label compliance
The delivery
Roasted, packed, sealed and freighted, with the full export document set travelling alongside it.
Freight booked · documents complete
Roasted at origin
The coffee is finished before it leaves Ethiopia. Roasted and packed in Addis Ababa, then flown out, so it reaches your counter days off the roaster and the value stays where the coffee grew.
- Roasted and packed in Ethiopia
- Q-graded before it is roasted
- Air freight, days not weeks
- Value retained at origin
Roasted in your market
For larger programmes we ship the green and roast it with a contract roaster in your own market, under your brand and to the same locked profile.
- Ethiopian green, sea freight
- Contract roasting in market
- Built for larger volumes
- Same lot, same documentation
Start with the brief.
Cup profile, format, volume, market. Send it over and we reply with something specific. Not sure yet? Cup a sample first.